Editor’s Note: ?Please watch the video above.  It provides information about the InsMark Business Valuator (powered by BizEquity) and explains why this new valuation platform gives life insurance agents and financial advisers a tremendous advantage when selling insurance and investment products to small business owners.  We have also included a full transcription of this video (down below) for those of you that would prefer to read this information. One more thing.  You can get a big head start into this market by reading the two blogs below (both published in February of this year).  Specifically, each blog uses business valuation to pinpoint the cash value life insurance plan recommendations to the business owner.  We think you?ll find that the combination of the InsMark Business Valuator with the Wealthy and Wise presentation delivers a level of analysis and planning intelligence that is unmatched by any other advisory or analytical software platform: Blog #41: ?If We Sell Our Business, Can We Afford to Retire Blog #42: ?Adding Key Executive Coverage And, of course, let me know what you think at bob@insmarkblog.com.

Video Text:

Don Prehn
Board Member and Senior Adviser, InsMark
President and Co-Founder, Co-Credits

I remember a couple years ago, I had a business where I was one of the owners and we needed to sell the business.  So, we hired a local appraiser.  The cost was around $10,000 and it took about a month.

For most small businesses, the only time you’re going to spend $6, $8, $10,000 on an appraisal is when you’re getting ready to sell the business, because it’s too expensive any other time.

And, unfortunately, the time to know the value of your small business is 5 years before you sell it because that way, you can start making strategic changes that will maximize the equity value of the business down the road.
What’s such a game changer with Biz Equity is it’s $365.  So, BizEquity is helping to democratize this knowledge so now every small business owner can afford it.... not just when you sell your company, but as you build and grow your business every day.

In addition, instead of taking a month, if you have your financials, you can get through the BizEquity platform in less than 10 minutes.

BizEquity produces a 23 page business valuation report that is better than the business valuation I paid $10,000 to get.  Also, with BizEquity, you don’t just get one valuation report.  Instead, the $365 gives you an account with a full one year subscription where you can update your company information or plug-in what-if scenarios and run new valuations as often as you want.

BizEquity is also a critical new tool for insurance agents and financial advisers that serve the small business market because the BizEquity valuation reports become the underpinning for almost every other planning recommendation made to small business owners.

For example, an insurance agent has to know the value of the business before they can recommend the proper amount of life insurance needed to fund a buy sell agreement.  Likewise, you can’t do an accurate retirement needs analysis if you don’t know the value of the business (which is usually the small business owner’s largest asset and main source of income).

At InsMark, we develop software that helps insurance agents and financial professionals analyze client needs and then present solutions.  Business valuation analysis has always been one area that has needed a more cost effective solution.  Now, BizEquity has done it and we have made them a strategic partner at InsMark because their new, game changing platform enhances the software solutions we offer to our customers.

A Few Words about
Getting Started with the
InsMark Business Valuator
From
Bob Ritter

Bob is President/CEO of InsMark.
Prior to InsMark, Bob was a consistent qualifier
for the International Forum and
MDRT’s Top of the Table

There are five simple steps to the InsMark Business Valuator. ?Let me take you through them.

STEP ONE:
To get there, use the website domain shown on your screen -- or just go to InsMark.com and click on Warren Buffet -- that will take you there as well.

STEP TWO:
Once you’re at the InsMark Business Valuator website -- click on VIEW A SAMPLE REPORT. ?Here, you can view or print a sample of the 22 page, color business valuation that is created AFTER you enter the financial information on your client’s business.

STEP THREE:
Click on the Pricing option at the top right. ?Here, you will see the two pricing options we’ve arranged for you “Premium” and “Professional”. ?With Premium, you purchase each company account one at a time for each of your business clients. ?With Professional, you get 20 company accounts all at once -- and you get a substantial discount. ?Finally, if you enter the word “InsMark” in the Promo Code section, you’ll get another 5% off.

STEP FOUR:
Click on the Sign Up button -- and here you can enter your credit card information when you’re ready to purchase your first company account.

ONE MORE THING:
You may want to enter a sample case to see how the valuation process works before you purchase. ?This sample case can include real data of an actual client of yours. ?Just start entering data on the screen -- and the value of the business will begin to appear on the top right. ?Then, as you enter more data on the business -- this valuation will continue to be updated.

If you have any questions about the InsMark Business Valuator, please call Julie at InsMark at 925-543-0514.

We’re really excited about this new business valuation platform. ?We think it’s one of the best new prospecting ideas for developing relationships with business owners.

Licensing

To license the InsMark Business Valuator, Wealthy and Wise and/or the InsMark Illustration System, contact Julie Nayeri at julien@insmark.com or 888-InsMark (467-6275).  Institutional inquiries should be directed to David Grant, Senior Vice President ? Sales, at dag@insmark.com or 925-543-0513.